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If you're using twitter for business then here's a handy guide to following. •Follow your customers/clients. They'll more than likely follow back. •Follow your competition's followers, but don't follow too many at a time or you'll end up in twitter jail (account suspension). Why is this a good idea? Each person you follow will receive a notification after which they'll most likely read your profile, alerting them to your business providing the same product or service as your competitor. Make sense? Why do you think McDonalds often build next door to Burger King and vice versa.