If your online  business presence is working correctly you should be spending your day dealing with customer enquiries and fulfilling customer orders.

If you are spending time each week trying to find customers, then in terms of efficiency, your business isn’t performing as well as it should be. Do you need to know what you should do to change that?

With the right online presence and the correct tools in place, there should be a rolling campaign bringing enough new traffic to your website or facebook page to provide you with enough customer business that you’re spending your day’s solely fulfilling customer orders.

How Can You Achieve This?

There is no one answer to this, it is a series of elements that you need to have in place in order to have a thriving business. Here are a few tips:

• List Building – You need to create a list of your customers, past and present. You need to create a list of people that are interested in your products or services but haven’t become a customer yet.
• E-mail Campaign/Newsletters – Using the lists described above, you need to keep in touch with them and build rapport. The information you send to someone who you want to become a customer will be different than what you send to previous customers. An automated e-mail campaign carefully written will give you the best chance of creating new business from both lists.
• Upselling – When someone buys from your business do you have something else to sell them? Incorporating these other products or services into newsletters or promotional offers to a well organised list can produce overnight results in terms of turnover. BUT, you must carefully organise your lists into categories. There’s little point trying to sell the same product twice.
• Product Focus To Maximise Profit – You’ll know what product or service provides the greatest profit margin. Focussing on these can often completely transform the profitability of a business. Two examples – A hairdresser earns much more for doing styling at weddings (multiple clients in the same day, higher price per person than day to day clients). Simply by adjusting an online presence specialising as a wedding hair stylist, attracted a higher proportion of those high end clients. A personal trainer was providing a wide range of training services but and had a few corporate one to one clients which paid the highest hourly rate. By refocusing his online marketing, his business increased significantly in just a few short months.
• Automated traffic – with a Facebook ad campaign, or google adwords campaign optimised for your business, traffic will visit your website because they are looking for your business. The more quality traffic you get, the more customers you will have.

Maximise Your Capacity

In an ideal world your day would be full of doing nothing but completing customer orders. If your day’s aren’t like that, then maybe you need to change something in your marketing to achieve it. But what if you get overloaded?

This might sound like a problem that everyone would want, but I do come across people that are fearful of having too many customers. Sounds odd right?

Seriously though, this is a fear common amongst SMEs (small to medium enterprises) and new Start-Ups that if they were to do something significant to their marketing, they wouldn’t be able to cope with too many customers and then they would disappoint people, which would lead to poor customer feedback and loss of reputation.

This is easily solved

• For the right product, people will wait. You can test this easily with your customer orders.
• Outsource – I can provide expert advice or even assist you in finding the right outsourcing who can deal with any overcapacity without the hassle of having to take on employees if you don’t want to.
• Take on new staff – a good sign that your business is growing. More staff=more turnover=More profit.

What Do I Do Now?

If you’re serious about growing your business and you’d like any of these:

• Enhanced online presence
• Automated quality traffic that become new customers
• List building system to generate leads
• E-mail campaign to automatically convert your leads to customers
• Optimised ad campaigns to generate more business

Then contact me to discuss how I can help you.

I can provide all of the services mentioned in this article, and I also provide business consultancy services which are of particular help to new businesses and startups. There is currently a SPECIAL OFFER, but it won’t last long.

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